TikTok is introducing a updated setting that permits them to reduce the volume of AI-created videos appearing in their timelines. This initiative comes as the platform disclosed that it currently hosts over 1 bn content made with AI.
Testing and Rollout
This change is being tested over the following weeks before a global rollout. This development aligns with a rise in content created by AI, fueled by recent AI video creators.
AI Proliferation Online
Studies have shown that almost one in 10 of the quickest rising channels on another major platform only show clips produced artificially. A significant portion of this output is considered low-quality AI content, a label for inferior, bulk-generated content that is typically illogical or surreal.
Based on user feedback that a lot of users appreciate content produced via AI tools, including AI artwork to educational videos, and we want to offer the community the option to see more or less of that, according to their own preferences,” stated a platform representative.
AI on the Platform
The service disclosed that there are currently 1.3 billion videos on its app tagged as made with AI. Overall, more than 100 million videos are added to the platform every day, making AI content a relatively small percentage of its complete catalog.
How to Adjust Settings
Users will be capable of decrease or raise the volume of AI content they watch by accessing the “manage topic” setting in the app and selecting AI-made media. Further subjects that can already be adjusted under the filter cover current affairs, style, beauty, and choreography.
Content Labeling and Policies
The platform’s rules mandate users to tag lifelike artificially created content, and it forbids dangerous deepfakes of public figures or emergencies. Any believable AI video that is unmarked can be taken down under its user guidelines.
In addition, the platform will henceforth attach an “AI-made” tag to content created with its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This step is intended to deter users from attempting to circumvent the tagging system.
Responsible AI Funding
The company is furthermore establishing a $2m educational fund for experts and organizations to develop educational content about responsible artificial intelligence. This project will benefit charitable organizations dedicated to teaching programming and robotics.
Content Safety Approach
TikTok has defended its moderation strategy, amid debate over intentions to cut jobs for a large number of content moderators in the United Kingdom. The company is planning to eliminate a significant number of roles in its content moderation division in London, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content prior to it gets reviewed by humans. The platform reported a 76% decrease in explicit and harmful content reviewed by safety staff over the previous year due to reliance on its machine learning processes.
It is vital to balance humans and technology to keep the platform safe,” the official commented. “We’ll have humans as involved in the system, but we additionally believe it’s extremely critical to limit contact with unsafe media as rapidly, which is where a lot of the machine support is making a difference process content quickly.”
